Yes, it’s another one of those “is blogging dead” posts. First of all, let’s collectively sigh.

Okay, now that that’s out of the way, the answer is no.

You can release the tension in your body now, or keep reading to find out why—and what you can do about it.

I don’t know about you, but I was one of those LiveJournal freaks that migrated to blogging on our old friend Blogspot. Of course, the internet was still in its infancy and things were looking a little archaic. But in a good way. Folks were creatively finding their voice and blogging was turning into a well-oiled machine.

Until the smartphone showed up. The innovator. The game-changer. And, dare I say it, the creativity-killer.

Suddenly the internet as we knew it had to be neatly packaged into a small, square screen. Goodbye, packed sidebars and fancy embeds.

Okay, maybe it wasn’t so neat in the beginning. But things have come a long way.

I don’t know if you’ve noticed, but since swiping became a thing, long-form personal blogging has kind of fallen off the face of the blogosphere. 

And I already know what you’re thinking.

“Well duh, our attention spans shrunk!”

Stop. Don’t even go there. It’s not like that. Seriously.

Think about the last time you sat down and binge-watched a show on Netflix and you were so hooked on it that the “are you still watching?” notification came out of nowhere. How rude. Of course, you’re still watching. You just have to know if that one guy makes it out alive, right?

The way we scroll on the internet is no different.

Our attention spans haven’t shrunk. The problem is that content has gotten so damn boring that we don’t bother staying on a page long enough to read it.

Listen, consciously or not, people crave relatability and blogs have been both a source of connection and information since the dawn of word processors. 

The latest statistics from Internet Live Stats show that Google processes over 99,000 searches a second. That’s roughly 8.5 billion people trying to find an answer to something every single day. We sure ask a lot of questions, don’t we?

So instead of asking if you should start blogging in 2022, a better question would be…

why wouldn’t you want to start blogging in 2022?

The proof is in the data. 

Now I will say this—the blogosphere has changed over the past several decades (that’s so weird to say). However, it has. And we must adapt to the evolving landscape. But let’s have some fun with it.

Search Engine Optimization (SEO) keywords are single words or phrases used to generate organic web traffic—and blogging is the perfect platform to utilize a shit load of them.

Alright, maybe not a shit load. Don’t piss your audience off. But it’s an incredible opportunity for you to voice your authority, improve your visibility, and generate web traffic for your business. Blogging will amplify your company and build trust with your visitors and customers. 

So think of it this way—blogging in 2002 is dead.

But blogging in 2022 is alive and well.

In fact, it’s just the beginning. 

So stop being a worrywart and get writing, you silly goose.